about us

our mission

One thing you should know about us is that our utmost commitment is to deliver an unparalleled repair experience to our customers. We meticulously schedule service calls based on their unique needs and preferences. Our aim is to exceed their expectations by going the extra mile while maintaining reasonable pricing. We take pride in fixing our customers’ appliances right the first time, ensuring a hassle-free and satisfying repair process.

our philisophy

With a strong focus on customer satisfaction, we aim to deliver an exceptional repair experience. We carefully coordinate service calls to accommodate our customers’ preferences, surpassing their expectations while maintaining transparent pricing. Our commitment rests in promptly and effectively resolving appliance issues on the initial visit.

The Customer is First in our Business

At Big Lake Appliance Service, our utmost priority is ensuring customer satisfaction. We firmly believe that customer service entails ensuring your happiness at every stage of the process. Starting from the moment you contact one of our dedicated Customer Care Specialists, to the instant when our skilled technicians successfully restore your appliance’s functionality, we strive to make your experience hassle-free.

To guarantee a seamless appliance service encounter, we have implemented effective procedures. Each service call undergoes a meticulous pre-screening process, and our technicians come prepared with the necessary parts, ensuring that your appliance is fixed correctly on the initial visit. In the event that we need to order specific parts, we promptly schedule a return visit without delay. Recognizing the value of your time, we are committed to delivering prompt and reliable appliance repairs on the first visit. We know your time is valuable and we aim to get your appliance fixed right, fast, and the first time.

our team

get to know our team of experts

Bo Williamson

owner & senior Technician

About Bo

Bo has been in the appliance service business for over 23 years. Bo found his passion for fixing appliances while working for his dad in Northern Michigan. After a move to Grand Rapids, Bo honed his craft with service companies in the area. Bo and his wife Anne have four boys and have been active volunteers with the Boy Scouts of America™ for the past 20 years. Bo loves spending time with his boys fishing at Nana's cabin up North.

Anne williamson

Co-Owner & customer care specialist

About anne

Anne answers phones and manages our extensive inventory of factory original parts. She makes sure your parts come on time and and ready for scheduling. She also works part time at a farm school with preschoolers. Her hobbies include quilting, paddle boarding, playing with her Mastiff Jersey and spending her summer days with her feet in the sand at the Big Lake!!

Brynn

Office Administrator

About Brynn

Brynn returns to us after a couple year break caring for her four children during the pandemic. She comes to us as an office administrator and relief help on phones on our busier days. Her main responsibility will be to serve as a quality control coordinator, making sure we can follow up quicker and more often with customer issues and research warranty and part issues quicker.

john hawkins

installation manager

About john

John Hawkins, a Master Electrician, joined us in 2022 as an Installations Manager. John had a lengthy career as a licensed journeyman electrician and maintenance supervisor. He developed our delivery and installation team and provides professional electrical services for our appliance customers. He enjoys his time with the grandchildren, traveling the world with his bride, and playing golf with his son and father.

carter

installer

About carter

Carter joins us as an Installer, more information to come!